Serious buzz about multichannel video advertising

Telescope Archives


Canoe seeks a research blessing for VOD ads

By: Stewart Schley Tuesday, February, 5 2013
Since the 1960s, the NY-based Media Ratings Council has evaluated the worth of audience research approaches designed to divine who sees and hears what in the electronic media age. Now, the industry-funded group is about to get its first exposure to cable-delivered VOD advertising measurement.
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From Nielsen, another reminder that television still rules

By: Stewart Schley Tuesday, January, 15 2013
As Nielsen Q3 2012 Cross Channel Report shows, traditional television maintains a commanding presence in the daily lives of Americans, compared to Internet video.

Local TV ad revenues up 9.4% through 9 months

By: Stewart Schley Monday, December, 17 2012
Today’s Q3 U.S. ad spending estimate from Kantar Media shows spot TV spending up 19.8% from July-September of this year and 9.4% higher than last year’s total through the first nine months of the year.