Serious buzz about multichannel video advertising

Telescope Archives

Hey upfronts: ready for a dynamic dose of VOD?

By: Stewart Schley Thursday, February, 21 2013
Cable-delivered “dynamic” video-on-demand advertising is poised to make an appearance on the national media stage during the 2013 “upfront” season.
Keep Reading»

For TV stations, a booming Q4…with help from retrans

By: Stewart Schley Monday, February, 18 2013
Cable’s biggest local TV advertising rivals racked up strong revenue gains in Q4.
Keep Reading»

It’s alive! Dynamic VOD ads are up, running…and not all that scary

By: Stewart Schley Monday, February, 11 2013
Fearnet and its national advertising rep, Los Angeles-based Sony Pictures Television, are first out of the gate in selling dynamic advertising positions in viewer-requested video streams that run over cable and telco-video systems.
Keep Reading»