A small business survey conducted by retailer Staples Inc. found (no surprise) a majority of business owners believe they could ramp up their revenues if they had more to spend on marketing. So Staples is giving five of them $40,000 each to spend on local cable advertising campaigns.
That's a nice sum of $200,000 in fresh ad spending about to come into the market in places like Dallas, Huntington Beach, Calif. (both Time Warner Cable Media markets), Stillwater, Okla. (Suddenlink Comms.) and others. Businesses that get the campaign cash include a bakery, an alternative power source provider and a social media marketing firm. Staples said its sixth annual National Small Business Survey found that 52 percent of small business owners would grow their business through advertising and direct marketing, if they had a larger marketing budget.
Staples announced the awards as part of a contest it calls Give Your Small Business the Push It Needs. The five selected businesses were among hundreds that submitted applications via video to Staples' Facebook page.
The award/publicity stunt is designed to build awareness and appreciation of the Staples brand among U.S. small business owners, but it's also bound to elevate the local cable ad category as a focal point for small business growth -- a nice bit of free publicity for the category.
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