Serious buzz about multichannel video advertising

Sunday, December, 2 2012

Five imperatives for brands as digital and TV collide

By: Stewart Schley Sunday, December, 2 2012

If you read just one column about the intersection of web advertising and television, make it this one . Ad copywriter-turned-digital media guru Tom Cuniff's post on Mediabizbloggers.com offers a convincing defense of television as brand-building instrument, and an equally potent critique of the "smallness" problem with online advertising. He gets extra points for tearing a new one into the over-hyped term "engagement." Great stuff.



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