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Five imperatives for brands as digital and TV collide

By: Stewart Schley Sunday, December, 2 2012
If you read just one column about the intersection of web advertising and television, make it this one.
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Doug McCormick: TV has advanced metrics…why not use them?

By: Stewart Schley Sunday, November, 11 2012
In an article for Gigaom, Rho Ventures principal and former Lifetime Television CEO Doug McCormick defends television's marketing prowess while critiquing the medium for falling behind in advanced measurement practices.
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Campaign management systems: a better path

By: Stewart Schley Sunday, September, 9 2012
This Technology's Jeffrey Sherwin shares thoughts about the future of campaign management systems in the cable advertising business.