Telescope Archives
voices
An AE’s best weapon: being proactive
By: Stewart Schley
Friday, May, 17 2013
Jim Doyle on the art of being prepared.
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Five imperatives for brands as digital and TV collide
By: Stewart Schley
Sunday, December, 2 2012
If you read just one column about the intersection of web advertising and television, make it this one.
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Doug McCormick: TV has advanced metrics…why not use them?
By: Stewart Schley
Sunday, November, 11 2012
In an article for Gigaom, Rho Ventures principal and former Lifetime Television CEO Doug McCormick defends television's marketing prowess while critiquing the medium for falling behind in advanced measurement practices.
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Telescope Archives
Topic
Daily Briefing
Sook: Algorithms can’t serve local markets
By Michael Depp, NetNewsCheck
The Chairman and CEO of Nexstar Broadcasting argues that local media sales forces have an advantage over the rising automatrons of modern media. (May 22, 2013)
Why ABC needs cable to deliver hyper-targeted ads through Watch ABC app
By Steve Donahue, Fierce Cable (5-22-2013)
"Instead of a display ad, a cable operator and programmer would be able to pick which 30-second spot from their ad inventory to display on an iPad or another mobile device based on which websites a viewer has visited with a tablet or smartphone."
DPAA Taps Enhanced TV Ad Vet Frey As New Chief
By Joe Mandese, MediaPost (5-22-2013)
"Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of 'enhanced television,' has joined the Digital Place-Based Advertising Association as president-CEO."
