An AE’s best weapon: being proactive
Five imperatives for brands as digital and TV collide
Doug McCormick: TV has advanced metrics…why not use them?
By Michael Depp, NetNewsCheck
The Chairman and CEO of Nexstar Broadcasting argues that local media sales forces have an advantage over the rising automatrons of modern media. (May 22, 2013)
By Steve Donahue, Fierce Cable (5-22-2013)
"Instead of a display ad, a cable operator and programmer would be able to pick which 30-second spot from their ad inventory to display on an iPad or another mobile device based on which websites a viewer has visited with a tablet or smartphone."
By Joe Mandese, MediaPost (5-22-2013)
"Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of 'enhanced television,' has joined the Digital Place-Based Advertising Association as president-CEO."