Serious buzz about multichannel video advertising

Telescope Archives

cable-ad-sales

For TV stations, a booming Q4…with help from retrans

By: Stewart Schley Monday, February, 18 2013
Cable’s biggest local TV advertising rivals racked up strong revenue gains in Q4.
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Dynamic VOD may add to cable’s local inventory stockpile

By: Stewart Schley Thursday, January, 31 2013
As long as we’ve been covering the cable advertising business, we’ve heard local cable advertising executives clamor for an essential growth ingredient: more ad inventory from cable networks. Now, thanks to some new wrinkles in video distribution, they may be getting it.
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Geo-specific TV ads: more players emerge in cable’s backyard

By: Stewart Schley Wednesday, January, 30 2013
Cable companies are starting to see more competition for geo-specific television advertising placement.
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