Auto dealers drive toward a four-screen world
Comcast spotlights multi-screen ad campaigns
Agency buyers: big love for spot cable
U.S. television advertising expenditures will decline 2.8% in 2013, but network cable should defy the trend with 2.4% growth, says the latest global advertising revenue forecast from Magna Global. According to the forecast, over-the-air TV spending will fall by 6.8% as lower political spending hurts year-over-year comparisons. Magna Global projects digital media will enjoy 11.5% growth, outperforming all other sectors except for U.S. mobile advertising, which will record growth of 61.7% to $5.4 billion. Here's the full write-up from TVNewsCheck.
JUNE 12: Recap by Broadcasting & Cable of Monday's Cable Show 2013 panel (moderated by Zonewire) describing how cable companies are integrating new-media capabilities like dynamic VOD insertion while working to prepare sales teams to represent the new range of multiscreen media options.
JUNE 7: Sharp increases in video on demand viewing and content availability mean good news for cable advertising technology provider SeaChange, whose CEO Raghu Rau talked about the company's Infusion multi-screen advertising platform at yesterday's earnings call. Here's the write-up from Fierce Cable's Steve Donahue.