U.S. television advertising expenditures will decline 2.8% in 2013, but network cable should defy the trend with 2.4% growth, says the latest global advertising revenue forecast from Magna Global. According to the forecast, over-the-air TV spending will fall by 6.8% as lower political spending hurts year-over-year comparisons. Magna Global projects digital media will enjoy 11.5% growth, outperforming all other sectors except for U.S. mobile advertising, which will record growth of 61.7% to $5.4 billion. Here's the full write-up from TVNewsCheck.
Magna forecast sees local TV revenue falling
Cable Show panel examines state of cable advertising
JUNE 12: Recap by Broadcasting & Cable of Monday's Cable Show 2013 panel (moderated by Zonewire) describing how cable companies are integrating new-media capabilities like dynamic VOD insertion while working to prepare sales teams to represent the new range of multiscreen media options.
SeaChange sees rising market for VOD advertising
JUNE 7: Sharp increases in video on demand viewing and content availability mean good news for cable advertising technology provider SeaChange, whose CEO Raghu Rau talked about the company's Infusion multi-screen advertising platform at yesterday's earnings call. Here's the write-up from Fierce Cable's Steve Donahue.
Fourth Wall, Visible World are Addressable Allies
JUNE 5: Fourth Wall Media says it's teaming with addressable advertising specialist Visible World in an alliance that uses Fourth Wall's EBIF-powered set-top platform to steer selected TV ads to selected audiences over cable. Here's the press release.
Digital reps a boon for local media
By NetNewsCheck (May 29, 2013)
New research from Borrell Associates shows local media outlets with digital-only sales reps are raking in the online billings, at least compared to those without specialists.
On Demand: Quick Ad Switch
By Amol Sharma and Suzanne Vranica, Wall Street Journal; subscription required (May 27, 2013)
Dynamic VOD insertion gets more national press attention. A memorable quote here from GroupM's Michael Bologna, who says until now, "VOD was a worthless advertising medium." That's changing, thanks to new technology that permits in-stream insertion for VOD viewing sessions. Good read.