Briefs Archives

U.S. television advertising expenditures will decline 2.8% in 2013, but network cable should defy the trend with 2.4% growth, says the latest global advertising revenue forecast from Magna Global. According to the forecast, over-the-air TV spending will fall by 6.8% as lower political spending hurts year-over-year comparisons. Magna Global projects digital media will enjoy 11.5% growth, outperforming all other sectors except for U.S. mobile advertising, which will record growth of 61.7% to $5.4 billion. Here's the full write-up  from TVNewsCheck.

JUNE 12: Recap by Broadcasting & Cable of Monday's Cable Show 2013 panel (moderated by Zonewire) describing how cable companies are integrating new-media capabilities like dynamic VOD insertion while working to prepare sales teams to represent the new range of multiscreen media options.

JUNE 7: Sharp increases in video on demand viewing and content availability mean good news for cable advertising technology provider SeaChange, whose CEO Raghu Rau talked about the company's Infusion multi-screen advertising platform at yesterday's earnings call. Here's the write-up from Fierce Cable's Steve Donahue.

JUNE 5: Fourth Wall Media says it's teaming with addressable advertising specialist Visible World in an alliance that uses Fourth Wall's EBIF-powered set-top platform to steer selected TV ads to selected audiences over cable. Here's the press release.

By NetNewsCheck (May 29, 2013)

New research from Borrell Associates shows local media outlets with digital-only sales reps are raking in the online billings, at least compared to those without specialists.

By Amol Sharma and Suzanne Vranica, Wall Street Journal; subscription required (May 27, 2013)

Dynamic VOD insertion gets more national press attention. A memorable quote here from GroupM's Michael Bologna, who says until now, "VOD was a worthless advertising medium." That's changing, thanks to new technology that permits in-stream insertion for VOD viewing sessions. Good read.