By Cameron Scott, Social Times (May 23, 2013)
A Twitter app designed to put advertiser messages into the Twitter feeds of viewers who have seen certain commercials "continues to show Twitter working hard to dominate the second screen marketing experience."
By Jeff Baumgartner, Multichannel News (May 23, 2013)
Cable's advanced advertising consortium Canoe Ventures will license BlackArrow's campaign management platform to help speed the way toward scaled deployment of dynamic ad insertion.
By Michael Depp, NetNewsCheck
The Chairman and CEO of Nexstar Broadcasting argues that local media sales forces have an advantage over the rising automatrons of modern media. (May 22, 2013)
By Steve Donahue, Fierce Cable (5-22-2013)
"Instead of a display ad, a cable operator and programmer would be able to pick which 30-second spot from their ad inventory to display on an iPad or another mobile device based on which websites a viewer has visited with a tablet or smartphone."
By Joe Mandese, MediaPost (5-22-2013)
"Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of 'enhanced television,' has joined the Digital Place-Based Advertising Association as president-CEO."
By Jeff Baumgartner, Multichannel News (5-21-2013)
"AT&T AdWorks, the telco’s New York-based advanced advertising division, is pushing ahead with a new audience targeting system that uses anonymous AT&T data from a mix of online, mobile and TV users that’s overlaid with data supplied from third party providers."
