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Daily Briefing
Nielsen brings Internet video homes into scope
FEB. 21: Nielsen’s decision this week to redefine what constitutes a “television household” has symbolic importance, but won’t make an immediate impact on ratings for shows and networks, according to this Multichannel News analysis . Nielsen says its new definition encompasses households that access television through the Internet using connected TV sets and game consoles. The new definition recognizes the changing TV landscape by adding so called “over-the-top” video households to the traditional categories of cable/satellite and over-the-air TV homes.
Comcast bars gun ads from cable systems
FEB. 19: Comcast said it will no longer accept or televise local commercials depicting guns, a policy that aligns the largest U.S. cable company with Time Warner Cable and Comcast's NBCUniversal division. In a statement, Comcast said that "consistent with longstanding NBC policies, Comcast Spotlight has decided it will not accept new advertising for firearms or weapons moving forward. This policy aligns us with the guidelines in place at many media organizations." Like Time Warner Cable, which announced a similar policy in January, Comcast is encountering some complaints from firearms dealers that had previously advertised, including a Michigan gun dealer cited in this story from ABC-12 of Flint, Mich.
Comcast ad sales revenue rose 19% in Q4
FEB. 12: Comcast's revenue from cable advertising sales shot up 19.4% in Q4, thanks mostly to an injection of political dollars, according to the company's earnings report today. Total ad revenues for the Oct.-Dec. period were $652 million (versus $546 million in Q4 2011). The year-end gains lifted total year advertising revenue to $2.28 billion, up 14.1%. For the full year, advertising contributed 5.7% of Comcast's total revenue from cable operations. Together, the top two U.S. cable companies (Comcast and Time Warner Cable) generated $3 billion-plus in 2012 advertising revenue.