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TWC Media gun ad ban draws advertiser complaint

By: Stewart Schley Sunday, January, 20 2013

In the wake of December's mass-shooting of schoolchildren in Newton, Conn., Time Warner Cable Media instituted a new commercial acceptance policy that bans a narrowly defined category of commercials: those featuring images of semi-automatic weapons pointed at people. But even that carefully crafted language hasn't shielded the company entirely from criticism. Last week, the new policy came under fire from a gun retailer in North Carolina who, according to the New Bern Sun-Journal , complained the action violates her constitutional rights. Time Warner Cable, however, isn't budging from the policy, which states that "We no longer accept ads showing semi-automatic weapons and guns pointed at people. We stand by this policy. If it's essential to a business owner to show this kind of imagery in their commercials, there are other advertising options in the marketplace."

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