AUG. 7: Advertising researcher Borrell Associates sees cable fetching 9.5% of political ad spending in the current election cycle, meaning close to $1 billion will flow the industry's way. That's double the amount from 2008, but still leaves a significant gap between share of viewing and share of ad spend. Still, cable moves ahead of radio in market share. CableFAX has the story here.
Briefs Archives
Cable’s political share still in single digits: Borrell
By: Stewart Schley
Tuesday, August, 7 2012
